Scent Marketing – How Fragrance Can Transform Your Business

In today’s highly competitive business landscape, more and more companies are turning to a unique and powerful tool to enhance their brand identity and customer experience –scent marketing. Discover how the power of fragrance can create lasting impressions, drive customer loyalty, boost sales, increase productivity and array of other benefits.

Smell is mankind’s earliest, most developed sense and the only one of the four others that is linked historically to the time when humans were hunters and gatherers and it served as an omen of impending danger, like fire.

Its power lies in the fact that the olfactory bulb is part of the limbic system of the brain, which is responsible for human emotion and memory formation.

Context too plays a part, as visual and audio cues that align with fragrance can directly influence the reaction to a smell. It is said that adults can distinguish as many as 10,000 odors and scent neurons regenerate every few weeks.

Scent Marketing Versus Scent Branding

Scent marketing and scent branding are two diverse concepts. Branding is a strategy that is focused on every aspect of a particular brand.

It often involves the development of a signature scent which becomes an olfactory logo. Scent branding also involves determining which scents a brand should select to both connect with clientele and communicate their core values.

Some brands do both by developing a signature scent and using ambient fragrances to more deeply affect guest experiences.

A prime example of scent branding would be the spraying of packing material with a signature scent, ensuring that fragrance will be the first thing the buyer will experience when opening their order.

Scent marketing is a much broader term and concerns much more than just the application of fragrance via a diffuser into a space.

It is a potent, double-edged sword, so to speak, because it is simultaneously profoundly indirect and in-your-face intrusive.

If effective, its presence is barely discerned, and yet its reach is all-encompassing and travels everywhere throughout and beyond the commercial space.

It is an art form that immerses a brand’s identity with everything that surrounds it, which includes scent branding, but also the diffusion of branded scents at specific consumer locations with the goal of creating a memorable shopping experience and an uptick in sales .

It can also appear in the form of other applications such as: aromatic billboards and thematic settings.

Why Is Scent Marketing Important To Your Business?

Among other things, scent marketing impacts a consumer’s perception of time.

A Parisian study indicated that consumers believed that they had spent about 25 minutes in a store that had been scented even though more than an hour had passed.

Before scenting was introduced, these same customers believed they had been inside for 45 minute albeit it had only been 40 minutes.

Scent marketing also allows for the creation of emotional links with customers, which affect feelings of brand loyalty, perception of quality and return traffic.

While each business must find their own answer in terms of what message they wish to convey to consumers about their particular brand, the possibilities are virtually endless.  

Relevant Statistics and Research

Research has indicated that simple smells, such as citrus or pine , are preferred over complicated blends because their natures are wild and uncomplicated, freeing consumer minds to imagine visual cues connected with these scents.

Some 75% of human emotions are generated every day due to smell, which explains why the scent marketing strategies are so critical to increased traffic and revenue.

A recent study conducted by The Sense of Smell Institute  indicated that humans only recall images with a 50% accuracy rate after only 3 months, but can remember smells with 65% accuracy after an entire year.

Even more revealing, researchers at Rockefeller University discovered participants retained 1% memory of things they touched, 2% of what they heard, 5% of what they saw, 15% of things they tasted and 35% of what they smelled.

It also indicated that scent marketing can raise retail store revenue by 11% and customer satisfaction levels to 20%.

Our Waterless Essential Oil Diffusers

Advanced, cutting edge diffusion technologies have created a myriad of scenting possibilities for modern businesses to help differentiate their brands from one another via the use of fragrances and innovative scenting machines.

Namely, our Wireless Diffuser and our compact, Small Room / Car Diffuser, which is built to fit any cupholder in any car, truck or SUV, but it's also perfect for any small space in your home, business or office.

The Air-Scent Wireless Essential Oil Diffuser

Sleek, modern and minimalist in design, our Wireless Diffuser will transform any space into aromatic nirvana with its suburb diffusion capabilities, which disperse pure aromatic oil particles, and is guaranteed to create a calm, soothing ambient scent.

It is heads above conventional diffusers, which demand water for effective dispersion. It is this dilution that prevents the full aromatic impact of oil droplets.

It's adjustable settings permit diffusion intervals and intensity levels to match individual tastes and guarantee a satisfying, customized olfactory experience, and it comes in four different stylish finishes — Refined Brushed Gold, Smokey Black, Carbon Steel and Brushed Silver.

It also comes with a convenient lighting option, which users can turn on or off at their preference, as well as a  remote that controls all features.

Our Compact Mini Small Room / Car Diffuser

Our compact waterless Car Diffuser is designed for those on the move, providing a portable aromatherapy solution that transforms any small area, be it your car, SUV or truck.

It also is perfect for any compact room in a home or business, including bathrooms, foyers, nurseries, reception areas and any other small interior space that is 500-600 square feet or less.

5 Scent Marketing Fragrance To Enhance Any Business

The following represent some of the more popular diffuser oils found in our repertoire of fragrances.

Oud Safir - Our JW Marriott Hotel Inspired Scent

The head notes of this fine, aromatic fragrance stream with facets of luscious orange, bright melon and fresh, sharp lemon zest.

These aspects soon blend into a woody heart featuring smooth, exotic white tea bud, dry, paper-like bamboo and dreamy, passionate red rose.

The scent completes with base notes of erotic white musk and sun-dried driftwood.

My Way Fragrance Oil Inspired by the 1 Hotel

Inspired by The 1 Hotel's breezy South Beach ambiance, this scent will elevate the ambiance of any business with the luxurious essence of sandalwood.

The luxurious warmth of Indian jasmine and Madagascar vanilla creates comfort, while sandalwood, white musk, and Virginia cedar leave a lasting, sophisticated impression, enhancing customer experiences.

Our Ritz Carlton Inspired Hotel Scent

Awarded Amazon's #1 new release badge, this fragrance oil can be a powerful tool for scent marketing, designed to elevate any business environment.

It starts with a refreshing burst of citrus—lemon, bergamot, and a crisp ozonic sea breeze—instantly creating an inviting and energizing atmosphere.

Its heart notes of jasmine, water lily, and melon offer a calming yet sophisticated scent, perfect for soothing clients and enhancing their experience.

The base notes of amber and musk provide a warm, lasting impression, ensuring your brand remains memorable and distinctive.

No. 5001 Inspired by Baccarat Rouge 540

This fragrance begins with the exotic blend of bittersweet saffron, almondy cherry, and zesty orange, creating an inviting business atmosphere.

Middle notes of jasmine, marine, ambergris, and lily-of-the-valley offer sophistication, while cedar wood, moss, sandalwood, and smoky resin provide a memorable base.

This scent profile, perfect for scent marketing, enhances your business by uplifting mood and subtly shaping customer perceptions.

No. 5006 Inspired by Tom Ford's Hombre Leather

A top pick from our 5000 series of perfume dupe diffuser oils, this fragrance begins with spicy cardamom and pink pepper, perfect for scent marketing to engage clients.

The heart features leather, jasmine, and balsamic cedar for a luxurious vibe, while honeyed amber, patchouli, moss, and erotic musk in the base leave a memorable, sophisticated impression, enhancing your business's atmosphere.

What Are You Waiting For? Start Scenting

If you are a business owner or manager, you must realize that in a world where branding is everything, scent marketing is the key to developing a unique and successful brand identity.

Whatever atmosphere you may desire, you can find many among our fragrant array of diffuser oils fragrances!

Final thought about the power of scent: All it takes is one scent to bring back a thousand memories. ~ Bisou Candle Company