Why My Way Essential Oil Is The Quintessential Hotel Scent

The concept of the word, hotel, weaves its own unique story that both shapes its identity and guest experience.

It involves a number of components that work in tandem with each other to develop an unforgettable sense of place for all who cross their threshold.

These include: story, people, space, identity (signature scents), services and design. 

Hotel fragrances involve a wealth of events and situations and bringing that scent home is a wonderful way to travel back there without stepping outside your door.

How Are Hotel Scents Different From Others?

Hotel scents have a particular job to do; namely, enhance brand loyalty and establish nostalgic memories that will render return traffic.

The selective development of these type of fragrances, such as My Way, which is the signature scent of the 1 Hotel in Miami, stems from these two focal points as well as a focus on the desired ambiance and clientele they serve.

These scents are never overpowering, and while they often contain complex and diverse facets, each of them has its own, one-of-a-kind bouquet that seamlessly blends into a cohesive fragrance.

Hotels And Their Signature Scents

The impact of scent marketing within the hotel industry has been the subject of many studies in recent years.

All, from one angle or another, confirm the fact that the power of a signature hotel fragrance has the power to enhance brand recognition, loyalty and increase repeat customer traffic.

One study revealed that 91% of hotel guests stated that a pleasant smell has positive impact; 67% believed a nice hotel aroma would make them feel more patient and relaxed.

Sixty-nine percent of study participants admitted that an engaging fragrance in a hotel lobby would improve their perception of the hotel brand.

The Fragrance Profile Of My Way Diffuser Oil

Our take on on this quintessential hotel scent and its very name connotes the power of freedom of choice and individuality.

It is bold, yet soft and feminine with top notes that stream with sugary orange blossom, and floral, light neroli.

These facets soon flow into a heart note bouquet of exciting, creamy tuberose, velvety sandalwood, and subtle, violet-tinged Indian Jasmine.

Warm, lush and coconut-nuanced Madagascar Vanilla, erotic white musk and smooth, balsamic Virginia Cedar, form the dry down of this splendid scent.

The 1 Hotel In Miami And My Way As Their Signature Scent

My Way is the scent of choice for the glamorous 1 Hotel in South Beach, Miami.

Crisp, wild, woodsy and sophisticated, its nature reflects a carefully studied strategy.

Scent branding for hotels always demands a deep understanding of clientele, colors, textures and the weather surrounding the given space.

My Way represents a fusion of cultural influences; namely Latino, Caribbean and American elements.